Conversion Rate Increase

The best way to increase conversion rates is by doing some of the following.

Number 1: Try to have your keyword in your headline
Number 2: Try to have the keyword in your URL as well.

Domain names are cheap these days and it woulf probably be a great idea to buy a good domain name, especially if you have a good conversion rate with a certain merchant.

I also like to include my keyword in at least on e more line of my ad.

The nice thing about adwords is the fact that when your keyword triggers your ad it also bolds all the words in the ad which contain that keyword.

Example:

Keyword: "Sun Goes On Strike"

The Sun Goes On Strike
Mr. Goober shoots at the Sun
Because Sun Goes On Strike
http://SunGoesOnStrike.com

I have found that my conversion rates have really increased when I use capital letters in my domain name.

On Your Side
Jerry