"Something Is Desperately Wrong In America..."

By: Perry Marshall 2007

"Something Is Desperately Wrong In America..."

What's the first thing you think when you read that?

Does it trigger any impulses?

It's just pregnant with possibilities, isn't it? You could
go a thousand directions with it. With an intro like that,
at the very minimum you're guaranteed to start with a
hearty nod of agreement from a whole bunch of people.

Whether you fly high with your next sentence or fall
flat on your face depends entirely on how well you
read your audience. If you know what itch they're
dying to scratch, then you've got the opening shot
of a great fundraising letter... a scintillating email
subject line... a launch pad for your newest manifesto.

This wouldn't have to be about 'obvious' political
items, either. It could be a mailing list broker
ranting about incompetence and waste in the U.S.
Post Office. It could be about the latest security flaw
in Microsoft Windows. It could be about some bankruptcy
judge that just got elected in Rhame, North Dakota -
the one that's about to trigger an avalanche of
financial woes onto our unsuspecting populace.

You can have all kinds of fun with this. If the
person you're talking to agrees, you've formed
an instant bond.

The road to revolution is paved with feelings of
brokenness, rage, lost hope and spoiled ambitions,
and the politicos shamelessly exploit this. When
our very foundations of peace, freedom and prosperity
teeter on the edge of the abyss.... When the enemy
strains every rippling muscle to pull civilization over
the edge, you can't help yourself. You boil with rage,
hang on every word.

On a recent Mastermind call, we discussed the fact
that in spite of what we'd all prefer, most people do
what they do not for stated reasons but because of
anger, fear, insecurity, jealousy, boredom.... he
wants to win the golf game, not to be a
superlative sportsman but to humiliate Bill who's a
constant jerk in staff meetings.

"I can't wait to see that ball neatly fall into the hole
and wipe that smirk off Bill's face... he's gonna pay..."

Whether you sell online or off, it's this level of
understanding that separates the men from the boys.
You're not selling vacation packages or golf clubs or
quality management software, you're selling endorphin
rushes. You're selling antidotes to anger, fear, insecurity,
jealousy, boredom. Antidotes to that Bill guy who frosted
your cookie in a staff meeting.

In personal AdWords coaching we install the moving
parts for an ultra-successful online business, but there's
something much more important, more fundamental than
even that. Because in the Team Action Groups and 1-on-1
calls we explore this gritty, organic, inner psychology.
The stuff that really sets your success on fire.

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Brought To You By:
Perry Marshall Coaching