Google 'Don't Be Evil' and all that..

Hello..

(Here is a newletter from the great Perry Marshall)

You might be aware that Google offers a service
where they'll set up a custom campaign for you
to get you started with Adwords. It costs $299.00
and comes with a $299.00 credit towards clicks.

Well, just yesterday I had a chance to see one
of these very campaigns, because they built it for
one of my customers.

I kid you not - it was a walking disaster.

This customer is in the education market, and the
kinds of keywords he's bidding on go for about 25 cents
a click, if you build the campaigns properly.

Not only did they set his campaign up the wrong way
(not split testing multiple ads, not using matching
options, syndication set up the wrong way) they set
his bids at FIVE BUCKS a click.

Bidding $5.00 in a $0.25 market? It was nothing short of
asinine.

We were doing a paid consultation, and I gave him extra
time on the clock just so I could gawk at the wreckage.

Now maybe I shouldn't have been surprised - I'd already
had one of my coaching students tell me they offered
to "optimize" his campaigns. So he gave them a less-critical
one, just to see what they'd do, and sure enough, his
click cost went up and the performance of his campaigns
went down.

After they screwed it all up, he put it back to the way it
was and he's doing fine now.

Then there are quite a few customers lately who have
emailed us and said "They told me I don't need to use
quotes and brackets, don't need mis-spellings or hyphens
etc etc and you say I should, why are you giving me this
bad information Perry?"

And I reply, "Because it puts more money in their pocket,
that's why, and their job is to get more of your money,
and my job is to help you give them less."

Now I realize that Google is the darling of the Internet
and every week they're coming out with some cool new
thing and it's kind of hard not to like Google.

But don't forget who pays for all those whiz-bang
technological developments: YOU.

You and your ad budget.

And considering that you probably run a small business,
your success is probably a bit fragile and you don't have
money to burn... I'm guessing you have better things to
spend your money on than pushing Google's stock above
300 bucks a share. You think?

Bottom line is this: Google is NOT going to go out of their
way to help you squeeze every last drop of performance
and every last dime out of your ad campaigns. You're
being naive if you think they will.

Now it doesn't make a huge difference to me whether you
purchase my Definitive Guide, or Andrew Goodman's ebook,
or Chris Carpenter's.... or even if you're willing to squander
your valuable time scouring the Internet for hours upon
hours, hunting for "free" education.

But regardless of where you get your information, you
better make sure it's accurate. And you'd better get it
from someone who's on *your* side, not theirs.

You can get my Definitive Guide, plus $500 of bonuses
for $29, just for trying my Renaissance Club. $29, that's
less than six of those five-dollar clicks. And the
improvements you make will pay you back every single day:

Read Full Story Here..

Perry Marshall
Google Adwords Expert